European companies can not understand business times in Latin America

There are big differences between the enforceability of U.S. firms over their competitors in Europe at time to start-up a business.

The majority of European companies, not just in the current context of global financial crisis have severe difficulties understanding the needs of emerging markets.

Many times, the adventure of exploring new markets do not respond to the corporate decisions, if not to motivations of their Export Managers, who in most cases with little known about characteristics of the new markets that seeks to developing new businesses.

Actually the difference in execution, accountability and decision to pursue new business in regions never before explored, it is absolutely different approach taken by the U.S. enterprises.

Our experience as consulting firm, and our efforts to make or advise on the development of European companies has always been much more difficult mainly because many companies from the old continent can not see with sufficient clarity the potential in many Latin American countries.

On the other hand, the business philosophy in Head Offices seeking to impose in emerging markets, which in most cases are pending for quite different goods or services to which these are used to sell in their countries or regions of influence.

Europeans companies that allegedly are synonymous of excellence, efficiency and customer service often spend large sums of money in start-up ventures in emerging markets without considering the appropriated business plan for the region.

Of course these situations are not exclusive in all companies, but frequently Latin America Business has been an adventure , very different to their business in other countries or regions.

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