Any business plan, as we have exposed a timely manner requires a budget of sales, depending on the venture this be done at least 5 years in which budgets and different variables such as:

• Net Sales
• In mass marginal contribution
• On average price, per line and per channel
• In margin per unit
• In market share

Establish control rates for the budget plan.

This process involves measuring the results of the actions undertaken, diagnose the extent of compliance with the objectives set and, if necessary take corrective action. Provision is conducting checks on Sales Strategy based on the following control points:

• Control the annual plan
• Control profitability
• Control efficiency
• Strategic Control