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When we collaborate in the design or modification of a Marketing Plan, we base our ideas in the current context of the company, market and above all competition. To do so, we help with the most modern tools that Marketing offers to achieve the business objectives of our customers. We analyze new threats and business opportunities, as well as existing markets and products. In this context we define our customers along with basic strategies on the 4P. We set goals and deadlines to be achievable, measurable and controllable. This advise on the definition of the following most important aspects of the Marketing Plan:
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Marketing Strategy |
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Strategy of market penetration: will be to increase participation in markets where it operates and with existing products. Market Development Strategy: This strategy will involve seeking new applications for the product that will capture other market segments other than the current ones, for example in marketing the product in other geographical areas. Strategies for product development: We may launch new products that replace existing or develop new models involving improvements or changes. |