We must first note the difficulties associated with starting a project from scratch, as well as the diversity of activities to be carried out almost simultaneously. Vimay Group in this division has two clearly defined strategies for launching a start up.

• Start Up based on a business idea
• Start Up as a subsidiary of an existing business
• Local
• International

The market and competition are variables to investigate for any of these processes. To which is very important, and our function is to determine whether there are niches in the market that would allow for a sustainable development project. In that sense, probably there is no virgin market, but if there is something that is not doing well enough this or that can be improved. Obviously it's easier to attack a market with little competition that much, but it is much more difficult and risky to be the revolutionary discoverer of something completely new, something better and we know works.

Our firm, coordinates from the initial investigation of the project until the start of the same; making available all our areas of consulting inherent in the Start Up, management, planning, feasibility, marketing and sales, structure, systems management, and resource management humans.